Vimto ventures into the water category with launch of Vim2o

Retailers can cash in on low-sugar soft drinks this summer as Vimto has extended its reach into the water category with Vim2o. 

Available now, the drink comes in 500ml bottles, RRP £1.29, with a 6x250ml lunchbox-sized format due to launch later this year. 

Emma Hunt, Vimto Soft Drinks head of marketing, said the company had made the move to capitalise on the growing number of shoppers switching to bottled water. 

“Water is more popular than ever. Vim2o will help retailers tap into this trend and fuel growth in the bottled water category,” she said.