Vimto is embarking on a six month van distribution drive to offer special deals to independent retailers in the Midlands.

The activity will reach hundreds of stores and allow retailers to choose from offers across Vimto’s 500ml Original Still and Fizzy, 330ml Original cans, 250ml no-added-sugar Still and 725ml Original squash. Levi Roosts Caribbean Crush 500ml fizzy will also be on offer.

PoS to drive in-store sales will support the activity, as well as regional advertising to boost consumer interest.

Simon Ruddick, Vimto commercial controller, wholesale, said the activity is designed to capitalise on the continued success of Vimto and Levi Roots in the Midlands.

“During spring and summer we are arming more retailers in the Midlands with our core unit lines, so they can capitalise on the increasing consumer demand for the brands in their region,” he added.