Vape Dinner Lady opens first chain of concession stores

Vape Dinner Lady has opened its first chain of concession stores inside EG Group forecourt service stations in a number of stores nationally.

The first phase of the new store formats has opened in more than 14 locations, providing consumers with a full range of vape e-liquids, devices and accessories, including the company’s new disposable e-cigarette, the first to be pre-filled with Dinner Lady e-liquid.

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The launch is part of a new partnership with EG Group, which saw the new concession store formats open at forecourts in Burnley, Bolton, Warren, Stevenage, Ramsbottom, Three Arches, Snowhill, Cannock, Oval and Weld Blundell, with more to be rolled out thereafter.

Changing consumer behaviour has seen the public switch from cigarettes to vaping in huge numbers, and the vape category has become increasingly important for convenience retailers.

Vape Dinner Lady chief marketing officer John Taylor said: “Opening a range of concession stores in forecourt services stations makes sense for retailers and consumers alike.

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“Demand for quality vape products has grown significantly in recent years as consumers switch from cigarettes to vaping, which is regarded by Public Health England as being 95% less harmful than smoking tobacco.”

“Our new concession store formats bring first-mover advantage for retailers. They fill the gap left by reducing sales of cigarettes and make it easy for consumers to shop a wide range of products in vape and CBD.”