Value brands: 5 recent entrants

In Retail Newagent's feature this week I looked at the tobacco industry's most innovative sector: Value. Here's 5 brands manufacturers recently positioned in this segment to attract cash-conscious customers. Marlboro: Last September Philip Morris launched a roll-you-own variant of Marlboro, 90 years after the cigarette brand first entered the market. With an RRP of £4.40 […]