United Wholesale Scotland (UWS) has appointed Naeem Khaliq as its new head of symbol, providing stores with more support for promotions and growing sales.

Khaliq will be managing the leadership, promotional, sales and growth strategies of the wholesaler’s symbol stores. He will also be responsible for compliance, operational business support, customer services and communications.

He previously led UWS’s marketing department, having worked for the company for 35 years.

The initiatives under Khaliq’s oversight include new initiatives under UWS’ “Sell More, Save More” programme, such as training for development managers and developing new processes.

UWS managing director Chris Gallacher said: “We know that he will continue to build on the strong relationships within the symbol team and suppliers to help grow the business of our symbol retailers even further.”

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