United Wholesale Scotland (UWS) is to update all of its Day-Today symbol stores with its premium black fascia.

The programme will see 100 remaining stores with the firm’s older green design given the updated branding, both inside and out. UWS symbol group controller Naeem Khaliq told Better Retailing 30 stores will be updated by the end of March, with the remainder expected for completion in phases over the course of 2024. The wholesaler has more than 300 Day-Today stores in total.

He added: “It’s an extensive refresh programme where we’re updating window graphics and internal signage, which will be funded by us. The retailer can then choose to provide extra investment in lighting, shelving or refrigeration themselves if they want to expand these areas.

“The idea is that the black fascia provides stores with a more modern look.”

Other support provided as part of the refresh includes a range review for stores, ensuring retailers stock core selling lines and more localised products.

The company recently completed a refurbishment on a Day-Today store in Stone Place, Edinburgh. As well as the updated fascia, the site’s chilled and frozen range was expanded. Khaliq said footfall and sales had risen by 10% respectively following the refit.

He said: “It looked a bit run down before the refurbishment. The changes have allowed it to attract more passing trade and different types of customers. Before, its main customers would only come in for bread and cigarettes.

“They’re still coming in, but younger shoppers are now visiting. It has more products such as vapes, US confectionery and viral brands like Takis.”

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