United goes for the big cheese

United Biscuits is helping independent retailers make more from the snacks market with a new range of price-marked packs, exclusive to the impulse channel.

The company is building on the popularity of its PMP sharing range with the introduction of a £1 Crinklys Cheese & Onion sharing bag and a £1 Jacob’s Mini Cheddars seven-pack. Joining the existing PMPs for Twiglets and Mini Cheddars, UB said the new additions meet the price conscious shopper’s demand for value for money products.

UB has also introduced a new Chilli Beef flavour to Jacob’s Mini Cheddars in a 50g grab bag and is launching an improved recipe on Mini Cheddars original to make it even cheesier next month.

“We are dedicated to providing retailers with the right products to help make their business more profitable while delivering on what appeals to their customers’ needs,” said Ted Linehan, marketing director of savoury biscuits at UB. “These additions to the Jacob’s Mini Cheddar range will be supported with increased multi-media support later this year to further drive awareness and trial, ultimately helping retailers boost their sales and profits.”