Foster’s agony uncles Brad and Dan are back on TV screens to promote low-alcohol Foster’s Radler.
The 40-second ad, ‘Volleyball’ shows the Aussie duo taking on two young female players in a beach volleyball match.
Sarah Maddock, Foster’s brand director at Heineken, said: “Given the sport-related origin of Radler-style beers we couldn’t resist the opportunity to see Brad and Dan showcasing Foster’s Radler in a contemporary sporting setting.”
Since its debut last spring, total sales of 2% ABV Foster’s Radler cut with Cloudy Lemon have topped 17 million bottles.
If you haven’t seen the advert yet, you can watch it below
Comments
This article doesn't have any comments yet, be the first!