Tropicana has relaunched its retailer cash prize offer for the second summer in a row, with £10,000 as well as 10 £500 prizes available.

The campaign runs until 15 September, with the £10,000 prize double the amount that was available last year.

To be in with a chance of winning, retailers need to buy any two cases of Tropicana Smooth Orange (250ml or 850ml), Tropicana Original Orange (250ml or 850ml), Naked Blue Machine (300ml), Naked Green Machine (300ml) or Copella Cloudy Apple (300ml), and text JUICY, their name and postcode to 85100.

If a retailer is notified of their win, they will need to upload an image of their receipt of purchase.

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Lucy Kent, head of impulse at Tropicana Brands Group, said: “We know that chilled fruit juice and smoothies remains an incredibly important category for retailers during the summer months when consumers are looking for more refreshing options to purchase. Our hero lines are perfect for on-the-go drinking, and with consumers back out there enjoying the sunshine with friends and family, they can stay refreshed all day.” 

“Tropicana and Naked in particularly are proving popular within the channel, with Tropicana Smooth the number one chilled juice and not from concentrate, and Naked Green the number one smoothie in the category. We tend to see a natural uplift in sales of our juice brands in the category during the summer months and we would like to encourage retailers to maximise this opportunity.

“This campaign, which was a huge success last year, will give retailers a chance to win even bigger and better cash prizes and increase their sales by stocking up on bestsellers from our varied portfolio. We are thrilled to have a chance to give back to our loyal customers again this summer.”

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