Tropicana gets on the campaign train to deliver single-serve message

Regardless of what happens with the weather this summer, Tropicana is planning on brightening up sales in convenience with its ‘Goodness to go’ campaign.

Tropicana is the number one branded single-serve juice, and has grown by 36% in
the past year

Running throughout May and June, the campaign has transformed some of the nation’s busiest stations – in Birmingham, London, Liverpool and Manchester – with Tropicana branding in a bid to drive sales of single-serve.

The campaign, which highlights the convenient goodness of Tropicana single-serve, includes escalator wraps, floor media, banners, in-store PoS and digital ads.

Matt Goddard, head of impulse field sales at Tropicana’s owner PepsiCo, said the brand’s sales grew significantly when it first launched the campaign in London last year.

“The national rollout this year means we can support retailers across the main commuter routes, driving maximum awareness of juice on-the-go,” he said. “Only 17% of breakfast occasions currently include a fruit juice, representing a fantastic sales opportunity that we can help to unlock for retailers.”

To make the most of the marketing support, Goddard urged retailers to offer Tropicana in a breakfast meal deal with a Quaker Oat So Simple Pot, or a lunch meal deal with a sandwich and a packet of crisps.