Argentinian wine brand Trivento has launched a partnership with Channel 5 as it looks to build on its strong growth.

The partnership will see 10-second ads from Trivento’s ‘Bold Discoveries’ campaign shown during some of the channel’s most popular content across TV and on-demand.

Starting on 1 February, the idents will run all year. The partnership comes as Trivento saw its sales grow by 11.6% in 2021. Additionally, the brand’s Reserve Malbec became the bestselling line in the total UK wine market by value.

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Preety Johl, marketing manager at Trivento’s parent company Concha Y Toro UK, said: “We have reached some incredible milestones in the last 12 months, breaking through the £100m retail sales value mark, into the Top 10 Wine Brands, and boasting the No.1 Wine SKUin our portfolio.

“Our strategic partnership with Channel 5 continues to build awareness for Trivento through its great selection of programming appealing to the broader UK adult audience. The wide range of diverse content appeals to the more adventurous viewer which we feel is very aligned to our brand values. This is a great way to continue to drive top of mind awareness, brand sales and household penetration, and propel the growth momentum of Trivento.”

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