Mondelez has announced it is bringing back its Trebor ‘Cash in a flash’ campaign, which will offer shoppers a range of prizes, including a £1,000 jackpot.
Running from August, the campaign is rolling out across the brand’s single packs, with PoS available for convenience retailers.
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To win, shoppers need to purchase any Tebor product and share a photo of the pack on treborcash.com. Winners are guaranteed every day.
Rafael Espesani, Trebor senior brand manager at Mondelez, said the campaign led to a 23% sales uplift across the range in independent and symbol stores last year, with 28,052 logos scanned.
“Trebor has the top three bestselling products in independent and symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. We are confident ‘Cash in a flash’ will once again drive sales growth,” he added.
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