Treasury Wine Estates launches PMPs for Wolf Blass and Lindeman’s

With wines priced £6-8 growing 4.9% year on year, Treasury Wine Estates has launched Wolf Blass and Lindeman’s in price-marked packs.

The range includes Wolf Blass Yellow Label Chardonnay and Cabernet Sauvignon in £7.99 PMPs; and Lindeman’s Bin 65 Chardonnay and Bin 50 Shiraz in £6.99 PMPs. Wolf Blass Red Label Chardonnay Semillon and Shiraz Cabernet PMPs remain at £6.49.

Shaun Heyes, Treasury Wine Estates impulse business sector controller, said: “The new prices will allow retailers to continue delivering value to shoppers.”

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