Treasury Wine Estates (TWE) is set to launch a new round of marketing for its Wolf Blass wine brand as part of its ongoing ‘Why settle when you can soar?’ campaign.

The latest phase of the campaign will launch on 22 August and will run for 10 weeks, marking the brand’s first move into television advertising.

The advert will debut during the first episode of new Game of Thrones series House of the Dragon. This coincides with the launch of a limited-edition Fire & Blood Cabernet Shiraz (which will currently only be available in Asda and Morrisons).

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On 1 September, Wolf Blass relaunches its partnership with holiday company Secret Escapes, after generating 50,000 entries last year. The partnership sees 750,000 bottles tagged with QR codes for shoppers to scan.

One entrant has the chance to receive a holiday to either Lapland or Mauritius and five £500 vouchers, while 40,000 runners up will each receive a £25 voucher, redeemable on the Secret Escapes site with a minimum £125 spend.

Wolf Blass is launching further out-of-home advertising on 19 September alongside digital and in-store marketing.

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