Baxters is promoting its nutritional value with a new packaging design on its Hearty soups.
The 10-strong range, RRP £1.49, will highlight that each can contains up to three portions of fruit and veg, as well as being gluten-free and a source of protein.
The range includes Smoked Bacon & Three Bean, Chorizo & Mixed Bean and Butternut Squash & Sweet Potato with Chilli & Lime flavours. It will be backed by a digital campaign.
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