With the FIFA 2014 World Cup taking place this month, here are 18 top products that will score big this summer. Do you have them all in your store?
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| Product | Description |
|---|---|
| Pringles | Giving away branded Umbro shirts to shoppers with the purchase of two promotional cans, plus £3 postage and packaging. It is running on the four core range flavours – Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ Sauce. The promotion will be supported by a £2m marketing spend, including football-themed TV ads that will air in May and June. |
| Coca-Cola | The official partner of the 2014 Fifa World Cup is giving away up to one million limited-edition Coca-Cola footballs in the run up to the tournament. The ‘Win a ball’ promotion features on several take-home formats, supported by a marketing campaign that includes TV, digital, outdoor, print and PoS. CCE has also introduced themed packs on 330ml and 500ml Coca-Cola and Coke Zero. |
| Glacéau Vitaminwater | Running a ‘Shoot to win’ promotion giving consumers a chance to win a trip to Brazil for two people to watch a quarter-final match. |
| Budweiser | The official beer sponsor of the World Cup has launched a 473ml limited-edition gold aluminium bottle to selected stores in £6 6 x 300ml PMPs. New easy-to-carry 18-can and six-bottle promo packs have also launched to make shopping easier. |
| Come On England CDU | Innzone has partnered with World Cup Promotions to launch a Come On England CDU. The pack contains car flags and bracelets, RRP 99p, and key rings and St George’s flags, RRP £1.99. The kits are available through news wholesalers and all goods are returnable in August. |
| Doritos | An on-pack promotion from Doritos is giving shoppers the chance to win cash prizes by scoring penalties in an online game against goalkeeper Joe Hart, while a limited-edition pack for impulse, Doritos Jalapeno Kick, has been introduced. |
| Haribo Football Mix | Limited-edition packs containing red and white sweets shaped as football shirts and boots are available in 220g bags. |
| Johnson & Johnson | Official healthcare sponsor of the World Cup has launched a promotion exclusive to independents. The scheme, which runs across several brands including Listerine, Sudafed, Calpol and Johnson’s Baby, allows retailers to exchange barcodes for World Cup merchandise. |
| Just Juice | This month, an orange, mango & lime ‘Brazil blend’ juice drink joined the 500ml Just Juice range. It is available until the end of July. |
| Lucozade | Brazilian Guava and Lucozade Energy ‘The Brazilian’ Mango & Mandarin launched at the start of the year, while Lucozade Sport is also running its ‘Fuel to rule’ campaign. |
| Maoam Pinballs | Limited-edition packs includes pineapple and lime-flavoured sweets in football-themed yellow and green packaging. |
| Mars Ice Cream | An on-pack promotion offering consumers the chance to win one of 500,000 England shirts is running on singles and four-packs. |
| Mars & Team Tub | Five Mars Chocolate favourites have been brought together for a special memorabilia tub. The launch will benefit from Mars’ £3.5m spend on TV advertising during the summer of football. |
| M&M’s Peanut | M&M’s has launched a pack of yellow, green and blue peanut and is running an on-pack promotion, giving away four Brazilian-themed parties and thousands of Brazilian party packs. |
| Mattessons Fridge Raiders | Mattessons has added a Brazilian Chargrilled variant to joined the range for a limited period to tap into demand for South American flavours this summer. |
| McCoy’s | KP Snacks is running a promotion on McCoy’s giving consumers a chance to win a trip to Rio. It runs across handy packs, multipacks and price-marked-packs and will be supported by a £1m campaign. |
| Pepsi Max | Britvic Soft Drinks and PepsiCo have launched a football campaign for Pepsi Max, which will be running until the end of June. It comprises a new TV ad, digital and in-store activity. |
| Pot Noodle | Rolled out a Brazilian BBQ Steak flavour, aimed at 16 to 24-year-old men. It is backed by a £2m marketing campaign and includes an on-pack offer to win Brazilian-themed prizes. |
This list is taken from Retail Express newspaper May 20 issue.
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