With the ice cream market in the UK currently worth £992 million, it is essential that you are stocking a wide range of products that will satisfy all of your shoppers.
Here are 15 new ice cream products that you need in your shop’s freezer this summer.
| Ice cream product | Launch info |
|---|---|
| Corenetto | New Cornetto Choc ‘n’ Ball, RRP £1.75, has launched exclusively into the out of home channel to tap into the growth of the snacking market, while Cheesecake Glory has joined the Cornetto Premium range, RRP £1.50, targeting 16-25 year olds. It is also available in a four-pack, RRP £2.49. |
| KitKat | R&R Ice Cream has added a KitKat ice cream cone to its Nestlé range. It will capitalise on the popularity of the cones sector, which is valued at £74.8m and experienced 3.9% growth last year |
| Magnum | Magnum has launched a £13m marketing campaign to celebrate its 25th birthday. The campaign includes a TV ad, outdoor activity and a revamp of the range’s packaging. Unilever has launched limited edition Magnum with Marc de Champagne – a silver-coated ice cream that comes in singles, RRP £1.75, and multipacks, RRP £2.99. It has also brought back Magnum Gold and Magnum Pistachio, for a limited period. |
| Mars | Mars Ice Cream is making the most of its sponsorship of the FA by running an on-pack promotion on singles and multipacks, giving away 500,000 official England football shirts. The promotion runs for the duration of the Fifa World Cup. |
| Oreo | R&R Ice Cream is extending its Oreo ice cream line up with the addition of the Oreo Ice Cream Sandwich. The chocolate cookie-inspired ice cream is the third line in the range and is available in impulse, RRP £1.60, and take-home formats, RRP £2.99. |
| Ben & Jerry’s | A raft of new lines have joined the Ben & Jerry’s portfolio. Greek Style Frozen Yogurt launched in March in Strawberry Shortcake, Vanilla Honey Caramel and Raspberry Chocolatey Chunk. They come in 500ml tubs, RRP £4.99, and 150ml tubs, RRP £1.68, and are backed by an £8m marketing campaign. Elsewhere, popular flavour Peanut Butter Cup has launched in a 150ml format, RRP £1.68, and for its Core range, All or Nut-ting is new for the market, RRP £4.99 |
| Carte D’Or | Carte D’Or Gelateria is available in five flavours – Crema di Mascarpone, Chocolate Inspiration, Eton Mess, Salted Caramel and Caffe Latte – in a 900ml tub, RRP £3.89. Retailers that offer scooping ice cream can also get three new Carte D’Or flavours – Bubblegum, Haribo and Greek Yoghurt |
| Losely Ice Cream | Premium ice cream Losely rolls out new 180ml tubs this month in six flavours – Luxury Vanilla, Belgian Choc Truffle, Honey & Stem Ginger, Treacle Toffee, Eton Mess and Luxury Strawberry, RRP £2.50. |
| Protein First | The new vitamin and mineral-packed ice creams are available in Vanilla, Strawberry and Chocolate & Hazelnut flavours in 150ml tubs. |
| Irn-Bru | The first official Irn-Bru ice cream lollies launched earlier this year. They are available as single serve 100ml lollies in non-price-marked and £1.19 PMPs, and 3 x100ml packs. |
| Solero | Inspired by one of the most famous cocktails in the world, Solero Mojito has entered the market to specifically target the adult ice cream consumers. It comes in singles, RRP £1.20 and three-packs, RRP £2.49 |
| Calippo | A new Bubblegum flavour is aimed at kids this summer. It has an RRP of 90p |
| Jelly Belly | Beechdean has launched two impulse ice lollies inspired by the flavours of Jelly Belly jelly beans. The 80ml Bubble Gum and Orange lollies have an RRP of 80p |
| Mr Freeze | Mr Freeze has launched a limited edition bulk box containing Blue Raspberry and Cola freezepops. The pack contains 80x90ml freezepops and is intended as a top up box for independent retailers who already buy the bulk packs containing the four classic Mr Freeze flavours. |
| The Simpsons | Tying in with the 25th anniversary of The Simpsons, Beechdean Ice Cream Group has introduced 85ml ice cream split lollies to the market in Raspberry and Strawberry flavours, RRP 90p. |
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