Comparing the prices of bread and bakery products

Behind the numbers

This week’s data shows retailers are still finding ways to increase profits on bread and bakery lines to keep abreast of inflation and maintain margins.

The key outlying line is Brace’s Luxury Medium White Sliced Loaf 800g. Seventy-one per cent of retailers are charging above the most-common price of £1.50 on this line, with some going as high as £2. That 50p price difference is also the second-highest among this week’s lines.

The highest comes from Hovis Tasty Wholemeal Medium Sliced Loaf 800g, which 53% of retailers are selling for as much as £2.09.

Conversely, 72% are selling Baker Street White Sliced Loaf 550g at its most-common price of £2.15, although this is comfortably the highest most-common price out of all lines examined.

Similarly, 77% are selling Les Brioches 6 Pains Au Chocolat at its most-common price of £2.05, the second-highest.