Today’s Group has launched its first own-label chocolate bar in 59p PMPs, offering a 35% POR.

Today’s Select milk chocolate (100g) is available in cases of 28 with a wholesale RRP of £8.99.

Hilary Nithsdale, own-label trading controller at Today’s Group, said: “Our members and retailers have been requesting a good quality own-label chocolate for some time, so we’ve responded with a great-tasting product that has an attractive price point and will drive footfall, while maintaining a healthy profit margin for retailers.”

Today’s own-label range currently offers 117 lines across the Today’s Select, Today’s Essentials, Blue Stone Spring water and Amberdown cider categories.