Today’s Group launches a wine category guide

In a bid to give retailers more insight in how to make the most of the wine category, Today’s Group is launching a new wine guide.

The booklet contains an overview of different world wines, an introductory guide to tasting and a core range shopping list to use when placing an order.

John Kinney, Today’s retail director, said: “The guide walks retailers through three key strategies designed to make their store a key destination for wine.”

Retailers can download the guide from Today’s website or via it’s Plan for Profit app.

Today’s is also gearing up to launch a guide to craft beer, which offers the same support with ranging.