Today’s Group has launched the second phase of its Margin Maker promotion, which will give independent retailers 40-60% profit on return on own-brand lines.

From now, Today’s Select product lines will be available at Today’s member wholesale depots at 40% PoR. Today’s will then promote all Essentials brand lines at 50% PoR, while Blue Stone Spring Water will be available with a 60% PoR.

The campaign will end with a ‘best of the best’ deal, which will give retailers deals on a number of selected Today’s own-brand products.