Tilda has unveiled its new advertising campaign, Tildalicious, encouraging shoppers to explore new cultures.

The advert, which will be on-air until the end of November, features 14 different dishes, such as Jollof and Middle Eastern rice salad, with a wide range of languages and nationalities represented.

Anna Beheshti, brand lead at Tilda, said: “This autumn sees our biggest brand campaign yet with a £1.5m investment to reach new consumers and drive brand growth. We have developed a campaign which illustrates Tilda’s positioning at the heart of multiple cultures and communities.”

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