Tiger beer roars into Chinese New Year with new packs

Tiger beer has launched limited-edition packaging and a new 640ml single bottle into the convenience channel to celebrate Chinese New Year.

Asian lager brand Tiger is roaring in the Chinese New Year with limited-edition packaging and a new 640ml single bottle.

Available to convenience retailers, the pack redesigns are also rolling out on four-, 12- and 24-packs of Tiger.

The brand has also teamed up with selected wholesalers to offer promotions and sampling linked to Asian food in store.

This is the second year running that Tiger beer has introduced new packaging and promotions in time for Chinese New Year.

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