Tidings of Comfort and joy

The Comfort Exhilarations fabric conditioners range has been rebranded as Comfort Creations, and has added three new variants. 

The redesigned and improved premium range rolls out to retailers this month with new fragrances Honeysuckle & Sandalwood, Indian Rose & Musk and Snapdragon & Patchouli join the line-up. 

The relaunch is being supported with a multimillion above-the-line campaign comprising digital, PR and TV, set to break on June 23.

Michelle Kimber, assistant brand manager for Comfort at Unilever, said: “In 2013, 58% of sales of premium products were from new products, so we expect the three new variants to create excitement.”