Tic Tac is adding a burst of flavour to sugar confectionery sales this month by launching Tic Tac Mixers.
The range comes in two flavours, Cherry Cola and Peach Lemonade, which are available in 18g and 48g packs.
The launch is supported by a £1.3m campaign, including TV and social media advertising, as well as sampling activity. PoS, such as countertop units and free-standing display units are also available for retailers.
Levi Boorer, customer development director at Ferrero, said: “Our research shows that nearly two thirds of existing Tic Tac consumers will buy Mixers in addition to the core range, providing retailers with an additional sales opportunity.”
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