Diwali falls on October 19 this year and will be celebrated by more than 1.3 million people in the UK who will be looking to give gifts to loved ones.

Ferrero is investing in PoS and helping retailers to make more from the festival of lights. Last year, the company helped convenience retailers to increase sales by an average of 27%.

We spoke to Levi Boorer, customer development director at Ferrero, to find out how you can make the most of the opportunity:

1. Promote in early October. “It is important to let your community know about occasions by creating in-store theatre, secondary sightings or via social media,” he says.
2. Stock products that can be bought as gifts. “From our range, we’d recommend Ferreor Rocher 200g, 300g and Grand Rocher.”
3. Build unmissable displays. In a retailer Ferrero worked with last year there was an 84% uplift in sales of Ferrero Rocher during Diwali. By using PoS the store had a 300% uplift.

Are you looking to drive Diwali sales? Call 0207 689 3379