The Post Office pledges to boost in-store marketing around banking services

The Post Office is to boost in-store and external marketing activity around its banking services to help boost footfall for its retailers.

The campaign will run between 17 September and 16 November, and will emphasise services such as cash and cheque payments, alongside in-store bank account withdrawals.

Ketul Desai, of Nisa The General Store in Tufnell Park, London, added Post Office services to his store in July, but warned the increased marketing could create a competitive disadvantage. 

He told RN: “The services can help boost footfall, but there’s a risk the Post Office might be spreading itself thin. We might lose customers if they find out there’s another branch nearby.”

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