The only way is Rio for Volvic

Rio meets Essex in Volvic Touch of Fruit’s latest digital marketing campaign.

The water brand has teamed up with The Only Way is Essex star Joey Essex to bring the Rio carnival to London’s streets in a YouTube video. The campaign has been designed to raise awareness of Volvic Touch of Fruit’s summer edition Coco-Pineapple, which was inspired by Brazil.

Watch the video below