The end of the independent bookstore (and a new golden age for books) is an unmissable Seth Godin comment piece that has resonance for any local shop.
His analysis of how multiple retailers can take the profit opportunity from independent retailers who develop a market applies to more markets than just books. Think Easter eggs. Think back to school.
His market positioning for the independent book shop of the future is great. How can you use what he says to apply to your business and to your customers.
While the convenience business model appears to be robust enough to withstand the advance of the internet, you cannot afford to stand still. Think about how you can “own” the hearts and minds of your customers.
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