Asda has revealed it will be extending its latest cash-and-carry concept The Deal Depot, with the opening of 10 new sites.

Following a successful pilot at Asda Cardiff, stores in York, Bottle, Milton Keynes, Toryglen and Dumbarton will each get a dedicated bulk buy aisle.

The grocer will also be testing a smaller selection of bulk buy items in a further five stores that will be merchandised alongside smaller packs in the same aisle.

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The ‘test and learn’ trial is a progression from the concept launched as a standalone wholesale store in Bristol in December 2019.

It works on a similar operating model to rival Costco, selling to the trade and members of the public with no membership fee required.

Asda’s senior director of wholesale and convenience, Debra Lees, said: “These stores will receive selected bulk lines such as Nicky Elite toilet roll, Fairy Platinum dishwasher tabs and large boxes of crisps, which help to fulfil a ‘stock up’ mission alongside our core grocery offer.”

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She added the trial shows there is “demand from customers for bigger packs to help them benefit from even better savings”.

Supermarkets analyst Bryan Roberts said there is an opportunity for independents to take advantage of deals on popular items not available at wholesalers.

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