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Alcohol/News

Thatchers aims to drive premium cider growth with Thatchers 2016 Vintage

Thatchers Cider has unveiled its 2016 Vintage Cider in a bid to tap into the segment of the market that is growing at 14.1%

Convenience retailers can extend their premium cider ranges, as Thatchers has unveiled its 2016 Vintage Cider.

With an ABV of 7.4%, the rich, medium-dry cider comes in 500ml bottles, RRP £1.80.

Martin Thatcher, Thatchers managing director, said retailers can increase their cider sales by investing in more premium and vintage lines, which are growing by 14.1%.

“We believe the future of the cider category lies firmly with quality apple cider,” he added

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