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Tetley’s launch new bottled ale formats

Carlsberg is launching its first range of bottled ales in four years for its Joshua Tetley & Son brand, including Tetley’s Golden Ale and Tetley’s No.3 Pale Ale, which were launched on cask earlier this year.

Carlsberg is launching its first range of bottled ales in four years for its Joshua Tetley & Son brand, including Tetley’s Golden Ale and Tetley’s No.3 Pale Ale, which were launched on cask earlier this year.

The bottles feature Tetley’s new look that was revealed earlier this year, designed to appeal to those looking for a brand they recognise in a market saturated with ale brands.

Emily Hudson, brand manager at Tetley’s, said: “We are thrilled to launch No.3 Pale Ale and Golden Ale in bottle formats for the first time. Earlier this year, we also rolled out a new design for the whole Tetley’s portfolio, so it is fair to say 2018 has marked a new chapter for the brand.”

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