Bacardi Brown-Forman Brands (BBFB) is urging retailers to make the most of the “Father’s Day whiskey opportunity” with Jack Daniel’s.

Now worth £21m in the UK, gifting in spirits is growing by 15% year on year, with sales peaking during key events and seasonal periods, including Father’s Day on Sunday, June 15.

BBFB has the ideal portfolio of US whiskies, including Jack Daniel’s Old No.7, Tennessee Honey, Gentleman Jack and Single Barrel to provide the perfect treat for dads.

Crispin Stephens, marketing manager for US whiskey, said: “A good whiskey offer on the lead-up to Father’s Day will help convenience retailers tap into the spirit gifting occasion.”