The campaign is backing Diet Coke’s new flavours, Twisted Strawberry and Exotic Mango. They will be promoted with a new multi-million pound campaign, fronted by TV star Tanya Reynolds. It features new TV, radio and outdoor advertising, and retailers can promote the campaign in store with PoS. 

“Flavoured colas are hugely popular, with 7.4 million households buying into the segment and shoppers adding 30% growth in 2018,” said Simon Harrison, vice-president of commercial development at CCEP.

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“This growth demonstrates the demand for more flavour variety within light colas. Diet Coke Twisted Strawberry and Diet Coke Exotic Mango are both great-tasting variants that offer consumers more choice, we’d recommend that retailers get stocked up to take advantage of the increased awareness the campaign will drive,” he explains.