Butterkist popcorn products news and category advice

Butterkist launches VoD ad campaign to drive movie occasions

KP pushes Butterkist-Wicked partnership with store takeovers

Butterkist launches Wicked on-pack promo to mark new film release

Butterkist announces partnership with Channel 4

KP Snacks launches ‘Go Grab The Butterkist’ campaign

Butterkist launches Crunchy Hazelnut Chocolate popcorn

KP Snacks to fund community cricket pitches with The Hundred

KP Snacks adds Butterkist and Nik Naks lines to £1 PMP range

KP Snacks launches Spider-man: No Way Home on-pack promo across Butterkist lines

KP Snacks expands Butterkist with Orange Chocolate flavour

Butterkist ‘Ultimate Movie Night’ Now TV promotion launched

Butterkist partners with Now TV

KP Snacks invests £2m in ‘Get things popping’ Butterkist campaign

OPINION: Butterkist launches new Toffee Grab Bag

Butterkist pops the cork for 100th birthday with cash prizes

New launch from Butterkist is set to make the market pop

Butterkist’s bright ideas make the category pop