Food waste app Gander, which allows customers to locate reduced items in local stores, will roll out to 23 CK Foodstores in South Wales this week.
Gander displays reduced-to-clear food and in real time by connecting to existing PoS technology used in stores. It’s estimated that consumers in Wales throw away 400,000 tonnes of food per year.
Heulwen Brown, of CK Foodstores, said: “We believe [this partnership] will benefit our customers through easier access to reduced price food products while also helping to tackle environmental problems associated with avoidable food waste.
“We know that many of our customers feel strongly about this issue and by introducing the Gander app we will encourage shoppers to purchase in a smarter, more sustainable way while also making savings.”
Ashley Osborne, co-founder of Gander, said: “Environmentally, food waste is a crisis and is one of today’s growing issues and it is forecast to increase substantially by 2030 unless serious action is taken. A significant proportion of this waste is completely avoidable.
“For retailers, reduced food can be exceedingly expensive and at a time when margins are being squeezed, this is revenue sitting on their shelves and that shoppers locally would love to buy, they just don’t know it is there”.
In addition to the South Wales, Central England, the Channel Islands and Northern Ireland, Gander is rolling out across the UK and Ireland.
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