Suntory Beverage & Food GB&I (SBF GB&I) has announced Elise Seibold as its chief operating officer (COO), effective 1 November 2024. 

Seibold will also join the executive committee of regional group, Suntory Beverage & Food Europe, and will report into chief executive officer Pierre Decroix.

Seibold joined the Suntory Group in 2004 as Schweppes’ assistant brand manager and has since held several international roles across brand marketing, commercial and innovation. 

She said:“I am honoured to step into the role of chief operating officer of the UK and Ireland, and to lead our incredible team into the next phase of growth. 

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“I like to say that I was born and raised in Suntory having been with the company for most of my professional life.  My incoming priorities are continuing to drive innovation in all that we do while striving for operational excellence and pursue a relentless commitment to serving our customers, consumers and the community while living our value of Growing for Good.  I look forward to carrying on the great work from my predecessor, Carol Robert, and harnessing the talents of our people who work across the UK and Ireland business.”

Seibold most recently served as marketing director for UK and Ireland.  She has orchestrated the strategic move to Lucozade masterbrand, launched impactful campaigns including a new Lucozade advert starring Jude Bellingham. She has also overseen the launch of -196, the company’s first move into the ready-to-drink alcohol category.

Decroix said: “For the last twenty years, Elise has been an integral part of our Suntory team, demonstrating exceptional leadership and dedication. She has great international experience, having lived in Spain, France, and Great Britain, and brings extensive experience in multiple roles both at a local level in sales and marketing, as well as internationally, including category expansion and director of the Schweppes brand sold in mainland Europe.”

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