Sunmagic launches fruit and vegetable smoothies

To further its appeal to health-conscious consumers, Sunmagic is getting fruity with a new range of smoothies.

The three-strong range from Sunmagic comes in 330ml bottles, RRP £2.39, and combines one portion of vegetables with one portion of fruit. The range includes Antioxidant, Immunity and Energise smoothies.

Razin Ali, Sunmagic’s brand manager, said consumers are increasingly on the lookout for premium soft drinks that deliver on taste but also have health benefits.

“The premium packaging will also appeal to our increasingly discerning target audience,” he added.