Your shoppers could soon be jetting off to one of 26 holiday destinations, thanks to the latest on-pack promotion from Walkers.

This walkers holiday promotion will run on price-marked and non-price-marked singles and multipacks and will see the brand give away 20,000 seven-night holidays for four.

Packs of Walkers now include a code linked to a letter of the alphabet. Shoppers can win a holiday by collecting the letters to create the name of the destination that they would like to go.

Walkers is also giving away 250,000 prizes, such as designer sunglasses and cameras, in its single-serve bags.