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Sugar tax is having little effect on retailers

The soft drinks levy is struggling to change consumer behaviour in stores, according to data from RN’s upcoming What to Stock guide.

Only three sugar-free lines made the top 25 in the sports & energy category, the same as last year, and all are now ranked lower. 

In colas and carbonates, low-sugar made more progress. Coca-Cola Zero Sugar debuted in top 25 in 1.75l bottles.

The only significant sugar-free gains were in juices and cordials, which jumped from two to nine places this year.

Find out Better Retailing’s 10 tips for operating in a sugar tax market 

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