With the health agenda showing no signs of slowing down, independents can tap into the trend by offering shoppers more lower- and no-sugar confectionery, supplier Perfetti Van Melle has advised.
Matthew Navier, brand manager at Fruittella, said 92% of consumers are now consciously buying reduced-sugar products across all categories, and its new sugar-free Fruittella Fruit Drops is designed to help retailers cater to this market.
“Stocking a range of lower- and no-sugar confectionery options can drive sales for retailers by 73% on average. Fruittella hopes to help retailers grow confectionery sales with our first ever hard-boiled variant,” he added.
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