Aston Manor Cider has launched its first-ever TV advert to promote its Crumpton Oaks brand as part of its ‘Straight outta Crumpton’ campaign.

The animated advert is aimed at 25-to-35-year-olds and takes its name from the popular hip hop song ‘Straight Outta Compton’ by NWA.

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Calli O’Brien, head of marketing at Aston Manor, said: “We decided to create a play on NWA’s ‘Straight Outta Compton’ because it is a song that resonates with both loyal, and new cider drinkers. The former being those who remember the 1989 hit being released and paving the way for modern day hip hop, and the new consumers who had the hit playing in their homes while growing up.

“Crumpton Oaks represents inclusion and affordability, because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing.”

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