Unilever has launched an Easter-themed campaign for its Stork margarine brand.

The ‘bake someone happy’ TV ad coincides with a pack redesign, which features call outs such as ‘perfect for cakes’ for greater stand out on shelf.

Rhiannon Carr, brand manager for Stork at Unilever, said people bake more often at Easter. “We expect an increase in baking over the coming weeks and our new pack design and TV advertising looks to leverage this and drive sales,” she added.

Stork’s core range is available in 500g and 1kg tubs, RRP £1.09 and RRP £2 respectively, and a 250g Baking Block, RRP 69p.