Coca-Cola Europacific Partners (CCEP) has launched a new initiative called Local Moments of Joy to give independent retailers a chance to win a share of £48,000 for their support in 2024.

The initiative goes live on 18 November, and retailers must be registered on My.CCEP.com to enter the daily free prize draw. Each of the 12 selected will receive £1,000 for their support in 2024.

A further 12 winner can claim up to £10,000 as part of a share of £36,000 to donate to a registered local charity or good cause of their choice.

Ruth Fawcett, convenience and wholesale associate director at CCEP GB, said: “For decades, the Coca-Cola brand has united people during memorable seasonal moments and become synonymous with Christmas.

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“Convenience retailers embody that spirit – they are at the heart of their communities all year round, supporting local causes and creating welcoming spaces for everyone.

“With ‘Local Moments of Joy’ we want to celebrate and reward their generosity by helping them spread a little extra holiday magic this season. This fund allows retailers to make Christmas even more special, whether through charitable donations or putting on events. We can’t wait to see the joy they bring to their communities this Christmas.”

The competition closes on 29 November, with winners contacted the day after each draw. Convenience retailers will also be able to access festive Coca-Cola branded point of sale materials from My.CCEP.com.

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