‘Stock up on low- and no-alcohol craft beers to keep sales strong in the New Year,’ says Beer Hawk

Retailers who are looking to grow their beer sales should invest in low- and no-alcohol craft lines to cater for health-conscious shoppers.

That was the advice from Russ Clarke, Beer Hawk head of trade, who told Retail Express the segment was one of the fastest growing in the category.

“The trend is driven by the increase in shoppers taking part in ‘Dry January’ and not drinking in the New Year,” he said.

The company will be running a campaign around the theme of ‘dry and try’, which will promote alcohol-free craft lines, as well as newer growth areas, such as gluten-free.

A more personalised service for retailers will also be on the company’s agenda next year.

“We’re working towards changing our website in May so when customers sign up, they can tell us  what type of venue they own and we can suggest a range from that,” Clarke said.

Beer Hawk stocks more than 900 beers but recommends a range of 12 craft beers for convenience retailers.

“Even stocking just two or three of the more well-known brands like Brewdog, Camden and Sierra Nevada can increase your sales.”