Packs of Sterling rolling tobacco have been refreshed with a lower price and additional rolling papers to offer greater value.

The new packs will be presented in a new landscape format with an updated tobacco leaf design, bringing them in line with Sterling ready made cigarettes.

The packs will be price marked at £2.99, £5.99 and £14.99 for 9g, 20g and 50g packs respectively. Non-price-marked packs will also be available.

Jeremy Blackburn, head of communications at JTI said: “Lowering its price and providing additional rolling papers in a tobacco market driven by value will ensure this must-stock line continues to drive footfall for retailers”.