Convenience retailers can offer more value to their tobacco shoppers as Sterling launches two new products.
With an introductory RRP of £8.30, Sterling Dual Superkings 20 offers smokers extra value and length, in a bid to help retailers drive sales.
Sterling Dual Double Capsule KS comes in two varieties, Spearmint and Peppermint, RRP £8.65.
The launches are available from January 22.
Stephane Berset, JTI head of marketing, said the value capsule segment has grown in the past year and these new products would help retailers take advantage of the expanding market.
“With a number of launches in the pipeline, we are continuing to invest in our successful brands to provide retailers with profit-driving products,” he added.
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