Stella Artois chalice challenge

Stella Artois is running an on-pack promotion offering sports fans the chance to win tickets to some of the biggest summer sports events, including Wimbledon.

Stella is giving consumers VIP tickets to Wimbledon and The Open Championship

The brand is the official beer and cider partner of The Open Championship and the official beer supplier of the 2014 Wimbledon Championships.

The Wimbledon packs offer consumers the chance to win a VIP experience at a Centre Court match, including a stay in a five-star hotel plus a chance to win a limited-edition Wimbledon Stella Artois Chalice.

The Open Championship packs also offer the opportunity to win a VIP experience at the event, plus special-edition Open Chalices.

The sponsorships will be supported with an advertising campaign including digital marketing, in-store activations and experiential activity.

Phil Pick, marketing manager for Stella Artois UK, said: “This exciting promo gives consumers the chance to have a VIP experience at the events, courtesy of Stella Artois. There are also 50,000 Stella Artois Chalices to be won.”