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Stella Artois revamps design

AB InBev has revamped its packaging design for Stella Artois, with new emphasis on the brand’s namesake, the star, and Belgian brewing heritage.

AB InBev has revamped its packaging design for Stella Artois, with new emphasis on the brand’s namesake, star, and Belgian heritage.

Alongside the logo, the eight-pointed star is also highlighted by new ‘rays’ which draw attention to the emblem, giving the product a more contemporary feel.

The refreshed design will begin to feature across all Stella Artois packs in the coming weeks and on Stella Artois 4% later in the year.

In addition to the design, there are structural changes to the packaging. Bottled beer is an increasingly popular format among shoppers, with 43% per cent of UK beer drinkers only drinking bottled beer. Therefore, Stella Artois has added a second perforation to the neck label of bottles to ensure the paper wrapping doesn’t touch the lips.

Stella Artois cans will also be made over to have a matte finish from early 2019.

Read similar: Grow your beer and cider sales

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