Starburst’s most popular flavour has been given its own pack this month. 

Limited-edition Starburst Strawberry is available in singles, RRP 49p, and hanging bags, which are available in £1 price-marked packs. Retailers can promote the launch with PoS.

The company is producing enough packs to be available for a year. 

Dan Newell, Wrigley confections marketing manager, said berry flavours perform well in the UK and are a huge sales opportunity for retailers.